Microsoft Azure — Logo Animation

The challenge on this logo animation was to make the connection, speed and scalability of Azure services immediately clear — and tie that into the entire video.

The connection with the audience had to be instantaneous. Microsoft's logo — the square — creates everything. It presents features and represents them visually.

This 3D animation uses a 2D style. The cube breaks into 4 parts that expand and scale, just like the Microsoft Azure services do.